TITLE: The Serrano Man of Nova Veneza, SC

Nova Veneza, Santa Catarina, Brazil
This photograph happened around 7am.
Mr. Alceu is a mountain man who always walked the bike path between the rice plantations of the Gava family. Since he was a close friend of Silvino Gava, I took advantage of it and invited him to take a picture right there.

AUTHOR: Jonny Gitti (Brazil)

Born in Sao Paulo, Jonny Gitti is a photographer and art director, and has studied film and advertising.

His photographs have illustrated books and articles for magazines and newspapers, such as: Vogue, Veja, Isto é, Caras, Quem, Folha, Estadão, The Wall Street Journal, among others. He signed the direction and photography of video clips, commercials, fashion films, and national and international campaigns. He was the creative director and D.o.P of brands in Brazil and abroad, such as John John Denim, Motor Oil Denim, Mary Kay, Asgharali, Warner Music Brasil, O Boticário, Casa Ronald McDonald SP Graac, Beauty Fair, Marcos Zeeba, Saraiva, Yes London, Costa Blanca and Urban Behavior.

He has participated in exhibitions in Brazil, Spain, Andorra, Portugal, among others. He received the awards for 1st Place in the 1st South-Brazilian Circuit of Black-and-White Photographic Art, 3rd Place B & W of the 41st International Jauense Exhibition of Photographic Art, 2nd Place Color of the 43rd International Jauense Exhibition of Photographic Art, and honorable mentions.

He was the photographer and supervisor of the artistic project Suspended Reality, developed by artist Anaisa Franco, in the residency program LABMIS (Museum of Image and Sound).

He has participated in social activities, such as: Pronasce Project in Mozambique, Rich-Plot in Mato Grosso do Sul, Guarani Indians in São Paulo, among others.

He is managing partner of Uma Viagem, Filmscurrently signs the art and photography direction of some brands, collaborates with film producers, advertising agencies, magazines, and newspapers. Whenever possible, he participates in exhibitions and art and video projects.